Perwoll Perwoll Perwoll

5 ways Perwoll cares about sustainability

It smells great, renews colour and restores fibres like no other, but where does Perwoll stand on sustainability? If you want to know the intentions of the laundry detergent before you introduce it to your clothing, you’ve come to the right place.

Here are five things you should know about Perwoll and its parent company, Henkel:

1. An A.I.S.E. over-achiever

You’ve heard about A.I.S.E, right? No? Formally known as the International Association for Soaps, Detergents and Maintenance Products, with more than 900 member companies across the continent, it is the official representative industry body in Europe1. And its vision is one of innovation and sustainability. As such, A.I.S.E is devoted to increasing sustainable cleaning measures and improving the industry’s product environmental footprint (PEF)2.

As a member, Perwoll is likewise committed to this vision and has developed formulas which not only pass the A.I.S.E. environmental safety check on aquatic ecotoxicity, but also fulfil the association’s dosage and packaging criteria. A move which has earned Perwoll the Advanced Sustainability Product Profile within the prestigious organisation.

2. Record-setting go-getter

It isn’t easy to match practicality with sustainability. Packaging must withstand the demands placed upon it and these aren’t always compatible with sustainable materials. However, in 2017 Perwoll Wool and Delicates was the very first premium detergent brand to use 20% recycled High Density Polyethylene (HDPE) in its packaging.

This served as an important milestone and first step in reaching ambitious sustainability goals. Perwoll is now on target to further improve the sustainability contribution of its HDPE packaging from 2020. Additionally, as a company, Henkel has outlined three more goals:

  • 100% of packaging to be recyclable, reusable or compostable by 2025 (with the exception for adhesive products whose residues may impair recyclability or contaminate recycling streams)
  • Consumer products in Europe to be made of 35% recycled plastic by 2025
  • 1 billion consumers to be informed about recycling by 2025

3. Energy-conscious

An important part of sustainability is energy-conscious production. To this end, Perwoll products are made in factories which are certified for sustainable and energy-conscious production according to environmental management standards developed by the International Organization of Standardization (ISO), including:

  • ISO 14001; the most important environmental management system standard, which deals with environmental performance, reduction of waste and efficient use of resources
  • ISO 50 001; a certification that pertains to the continual improvement of energy performance, including efficiency, security, use and consumption
  • ISO 9 001; a quality management system standard, which includes areas such as efficiency and satisfaction

4. An innovator in health and safety

Although sometimes overlooked, health and safety are important areas of sustainability. Perwoll addresses them with the chemical development of its formulas, all of which are mild for skin. Moreover, its latest innovation – Perwoll Free & Care – is free from dyes and utilises allergy-friendly perfume for added benefit.

5. A champion of sustainable practices

Last, but not least, the ground-breaking Perwoll renew formula supports sustainable practices in two vital ways. Firstly, due to its effectiveness in light-duty washing programs, it allows consumers to minimise their energy and climate footprint. Secondly, as its name suggests, the Perwoll formula renews clothing, leading to increased longevity and quality and countering wasteful premature disposal and shopping behaviours. Additionally, the new #RethinkFashion hub goes a step further in informing and empowering readers, just like you, to take further steps towards sustainability and secure a better future for us all.

Image credits
Header image: Getty Images
Image of woman's hands holding a sapling: Getty Images
Image of a drop of clear water pooling off a leaf: Getty Images
Image of a brunette woman drawing a recycling symbol: Getty Images
Image of a wind farm atop a mountain range: Getty Images
Image of a female scientist testing water in a beacon: Stocksy
Image of a woman holding a daisy: Getty Images


1. A.I.S.E